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MARINERS | SPORT DESIGN

Sail into a new era with Excelia Group's revitalized Sports Bureau Mariners design. Just as an expert basketball player dribbles and navigates through defense, this new design navigates between tradition and modernity. The dominant figure of a bearded sailor with a determined expression, ready to take his shot despite opposing defenses, rises in the middle of the logo.
Like a close-knit basketball team, the Mariners embody coordination, passion and a relentless quest for victory, and this design reflects their unwavering fighting spirit.

The chromatic palette, blending shades of golden yellow (FDA500, FFBF00) and navy blue (8BD8F8, 05A5F5, 0005A5), evokes the rapid transitions from a bright counter-attack on the floor to the strategic depth of a zone defense. The logo's central element, a navy crown, recalls the majesty of Poseidon, god of the seas, but also the team's ambition to win the championship crown.

MARINERS | SPORT DESIGN
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MARINERS | SPORT DESIGN

Sail into a new era with Excelia Group's revitalized Sports Bureau Mariners design. Just as an expert basketball player dribbles and navigates th Read More

Published: